The LEGO Company does it again - The LEGO Movie
Watch the preview of the very first LEGO Movie. This company never ceases to amaze me. It's a company that does not stop reinventing itself.
After over 80 years of existence LEGO remains to be one of the most popular toys in the world. And even though it's factories churn out bricks that is more than five times the world's population LEGO is not slowing down. There are now some eighty LEGO bricks for every man, woman and child in the planet.
The biggest phenomenon lies in the LEGO brick. It's over 50 years old itself. And betting on the brick is like building on a single toy to build your company's future. That is bold and risky. Talk about believing in your product.
Through the years LEGO has stayed true to their one product but has strategically created ways to promote it. This movie with the voices of Morgan Freeman and others is just another way of doing it.
The church can learn from this company. Same message (The Gospel), same single product (Jesus Christ) - different ways of communicating and presenting.
One thing is for sure. Jesus is not made of plastic, lasts for eternity, brings more color and joy to one's life and has been around much longer than 80 years.
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