Did Jesus do any marketing?
Just finished watching this brilliantly produced video. Another example of great marketing. Watch it and you'll understand what I mean.
I've always wondered why the people of the kingdom of God shyly use marketing. And companies like Coca-cola and Procter and Gamble maximize its benefits. My guess is Christians have a negative vibe with what the word marketing connotes and as such avoid it altogether. In simplest terms marketing is all about a presentation of values. Sadly products that have limited value are so well presented that they are the ones that get consumed. While the offerings of the Kingdom, love, joy, peace, patience get sidelined for lack of marketing.
Marketing is best understood with the 5Ps: Product, Price, Position, Packaging and Promotion. Whether that's Coca-cola or as in the case above Tide and Pampers it all boils down to these five Ps. When you think about the kingdom of God you would think it should be the most influential thing on earth. But many times it is not.
Think about it - as for product the kingdom has the ultimate best in Jesus. Nothing gets better than that. As for product supply what we have is unlimited in quality and quantity. As for price the kingdom's product is free. Imagine such a product. The ultimate best with unlimited supply that's free. Wouldn't you think people should be lining up for it? As far as positioning is concerned it can be positioned for all people at all levels: rich, poor, smart, not so smart, man, woman, young old, literate, illiterate, etc.
So why isn't it the over arching thing people are thinking of and are looking for? With these advantages why isn't the Gospel the most accepted, used and influential thing on earth? 
Sometimes the problem boils down to a simple matter of packaging and promotions. Its time the kingdom learned to do some marketing. To have the ability to communicate the unlimited value of Christ in their life.
Maybe we can learn from Coke and Procter and Gamble.
They just keep repositioning, repackaging and repromoting to convince people that Tide can make your robes white and clean. And telling us that Coke is "the real thing."
And people just keep coming. Same old product, same old value - communicated in a new way.
The big question is did Jesus do any marketing? Absolutely. When He met the Samaritan woman he presented the value of His drink by getting her interested. He positioned His product in a way that she could understand and appreciate (John 4:7-10). He packaged it in a way that she could accept it (John 4:13-14) and then He got her to promote it (John 4:29).
"Jesus answered, “Everyone who drinks this water will be thirsty again, but whoever drinks the water I give them will never thirst. Indeed, the water I give them will become in them a spring of water welling up to eternal life.” John 4:13-14
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